A website has two audiences. Firstly, there are your customers and potential customers – people like you and me. Secondly, there are search engines. And a search engine is human-free.

The big names in search – companies like Google, Yahoo, MSN, AOL and Ask –use software tools (called spiders, because they crawl all over the web) to explore every website they can find. They look for words and phrases that let them determine what a site is offering and they index that information, comparing it with other sites, to determine which are the most relevant. Then, when someone submits a query, the search engine gives a list of the sites it thinks best meets the needs of the enquirer.

It sounds simple, but in reality the algorithms used by search engine spiders are complex, and secret. One thing for sure, though, a spider doesn’t read a site the way that you do.

That’s why it’s important – if you want your site to feature in search engine results – that it is written and constructed in a spider-friendly way. And that’s a speciality at Samran Web Design. We help you determine the key words and phrases that a potential customer might use when searching for your products or services, and we make sure we embed them in all the spider-visible parts of the site at a frequency that helps get you noticed.

There’s much more search engine optimisation than just that, but a well-constructed spider-friendly site is the basis for good search engine visibility.