Adding fresh content to your website may sound very basic to you, but many build their website and just leave it there. Ideally your website needs to be updated at least once every month. You will have multiple sections dedicated to new product and service information, customer testimonials, announcements, and more which essentially needs updated often. At the least, build in a News Feeds or Press Release page that you can update once per month.

Web sites that are kept up to date, load quickly, and have a better chance to be successful.

Keep optimising...

Make sure that the new page you added recently has the correct Meta tags and that text includes targeted keywords. Many people are careful & patient when they first optimise their sites, but when it comes to adding new pages, they forget that these too need to be optimised.

Your website need not limit itself to product catalogs. Your visitors look for reliable information on products and services they wish to buy online. If you include relevant contents to your website that might increase the online appeal and helps build trust and also customer satisfaction.

If you have created your website to sell some products, then it’s very important to give your customers more information about that particular product instead of just displaying a price and 10-word paragraph about the product/device. You might add little more information like when the particular product is created, what one might do with them and also you can provide links to what other people have done using those products. You can also allow your customers to review your products and share those reviews with others. Just giving a chance to get them talking and sharing with other customers.

Here are few simple tips/examples of what can be included on your website:

• General product-related information.
• Product reviews/articles/forum.
• Blogs
• Latest technological developments/industry news
• Guidelines and help on using products and services
• Other information related to products

Using such examples mentioned above and other relevant information related to your business can help in promoting the overall value and image of your website.

Your website contents can tell your visitor that you don’t care for your website and the information available will add no value to your customers. Some of the website will have outdated information like for ex: news information dated several months or year ago. Search engines learn how often you update your site, and if you only update once in a year or rarely, they won’t send spiders to index your site and your customers won’t return either. So you tend to lose your visitors and your business.

Provide your web site visitors with content they won't find anywhere else, this can be done by just keeping your web site or blog updated with fresh and original content. This not only help with higher ranking in search engines but also encourage visitors stay longer at your web site to read the content.

Often try to visit your biggest competitor’s websites and check for any changes that they have made their content. View their source code from your browser and keep an eye on their Meta tags. A change in the content of their Meta tags is usually the first sign that your competitor is trying to out-position you. Keeping your content current will ensure that your site is optimally positioned for the most relevant search terms and also keeping you ahead with your competitors.

Not only consider your customer when adding new information on your website, but its worth to consider your search engines as well. Focus on one or two particular keyword phrases, such as “Search Engine Marketing”, “Search Engine Optimisation”, or “Search Engine Placement”. Add the target phrases to your Title Tag, include them in your Meta Tags, and the smarter way is to discuss them in your page copy. Search engines are hungry for text, so why not give them what they want to help you achieve successful search engine placement?

Adding keywords to title tags and Meta tags is not only one of your strongest chances to impact rankings; also it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS. Get the click, get the conversion.

Following some of these content management rules is basic to search engine marketing and placement. Provide your customers, and the search engines, with fresh content and you’ll be sure to have a successful web site.

While we discussed much on adding fresh and new contents to your website it is essential to keep your visitors in mind. Your website should focus on your site visitors. When you are writing or editing content, carefully consider who your audience is and what information they want and need to know. Who is going to be using the website and how are they going to be using it? What’s the goal? Are you looking to generate leads from your website, automate your ordering process, and sell products online etc? Make sure to give them ample information during their visit to our site. Form a picture in your mind of your audience, and tailor each sentence of your website to serve and interest that audience.

You might also include a newsletter subscriber “call to action” box on each page. Through newsletters you can keep them posted on your latest products and services you are offering to your clients.

There’s nothing worse than arriving on a site and not being able to find any contact details. Let your visitors choose how they want to make contact. Provide your phone and fax number, postal and email address and a fill-in enquiry form.

We had discussed some ways to keep your content fresh, interesting, and alive to your customers in detail.

Just a recap on the points discussed above…

• Keep information up-to-date, such as product prices and descriptions of your products, services or applicable information for your Web site
• Provide feature articles, news updates, a newsletter, or other appropriate new and growing content, with archives at your Web site. This will bring visitors back to your site, too.
• If you sell products, provide recent images of them with the detailed description. Include illustrations, product reviews, and forum to share information with others which can enhance your content and increasing repeat visitors.
• Always stay accessible. Make sure your visitors can easily see how to contact you by email by phone, fax, or snail mail. Let them know you're there, interested, and ready to answer questions as needed.

Now you might have understood the ‘mantra’ to encourage your visitors to return. With our ‘Content Management System’ you can manage your content on your site at a lot simpler way.

Our content management solution provides highly reliable, interactive and cost effective solutions. We support website that are highly functional even the non-IT business professional can easily control their content. Its special features include:

• Add, amend and delete content
• Upload images, documents
• Manage your complete website by use of single browser
• Easy and flexible workflows to suit your needs
• Password-protected management system
• Changes may be made from any office and location with general Internet access
• Hosting
• Pricing at a Competitive Rate

Of course, if you would rather not commit your time and resources to managing content yourself, we are happy to work out an ongoing maintenance program for us to make any changes / maintain fresh content on your behalf.

We can provide a comprehensive range of consultancy services relating to content management, including:

• Determining your business and your technical requirements
• Reviewing CMS requirements and implementing a CMS for your site.

Contact us