| Effective Google Adwords |
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Google Adwords We have talked about how to increase internet profits; in this article we will give you top twelve tips for creating effective Google Adwords.We have been testing the Google pay per click advertising system for a while, and succeeded on it. Target the Right Audience You have to target the right audience by selecting the language and countries. For example, you might wish to exclude all countries where English is not understood by a large percentage of the population. Refine Your Keywords Use square brackets "[...]" around your keywords. For example: Your ad will only show when the search is for the exact keyword phrase that you have included within the brackets. The ad will not show for searches that include other keywords. In our example, this would be for searches such as "Google search," or "Google news" Always have multiple iterations to test simultaneously Always test two or more ads simultaneously. This is what is known as an A/B split test. Through this you can find out which one produces the higher click through ratio and then you can replace the weaker performing ad with a new one. This process should be continued to get the highest click through ratio possible. Track the Return-On-Investment of Each Ad Make sure each ad produces a return-on-investment. For this you need to track on the conversion ratio. Google tracks the click through ratio of each ad but it doesn't track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Include Targeted Keywords in Your Ad Always include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without. Google will highlight the searched keywords in bold while displaying the ad. When people scan search results, they look for the keywords they have entered. Always searched keywords highlighted in bold helps to catch the user's attention. Focus on Selling the Benefits Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, get healthier, live happier, etc. Include Attention Grabbing Words in Your Ad Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines. Use Words That Provoke Emotion & Enthusiasm Try to use power words or phrases that provoke emotion, enthusiasm and a response. Here are some examples of power words: Free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc. Here are some examples of call-to-action phrases:
Try to stress the fact about your product and what makes your product or service better, or different, from the competition. Spell it out in your ad. For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP! Link the ad to Relevant Landing Pages If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page. Remove Common Words Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count. Try to prevent Freebie Hunters Try to prevent freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost. This may reduce your click through ratio, but that's OK. After all, you're not trying to target everyone, only potential customers. In most cases, freebie hunters will never become paying customers. Track your ads Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
How much does it cost? Initial set up fee of £200.00
For budget over £1000 our fee may vary between 15-20% of the monthly pay per click (PPC) advertising spend. What you get as a Special Offer for this month? Sign up this month to get a £50.00 special discount on the initial set up fee when you decide to take the service. |
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