You may do a great job of listing all the different contact numbers, contact info, and corresponding departments but offer very little guidance on which contact option is the best or even correct choice.

Put your contact information in the context of visitor need rather than just a list of information.

You should make your contact us page encouraging and inviting, place the phone contact information first, followed by links to contact various other departments.

Controlling information requests is an important metric for many companies, but the answer isn't to hide contact information. While doing so may eliminate many tire visitors, it also leaves you vulnerable to frustrated and angry customers. It also robs you of an opportunity to win customers by being more approachable. It's hard to trust a company that doesn't seem to or want to communicate to you.

Give customers more control of how to contact you. Provide plenty of options: phone, form, e-mail, and chat. Let them contact you their way. Samran Web Design offers a telephone number to talk to an Account Manager, as well as a short form and a chat option during business hours. The e-mail form should guarantee a response in one business day.

A business-to-business (B2B) lead-generation site did not post prices and product information on its site, with the aim of forcing prospects to call and talk to sales representatives, also made the contact form incredibly cumbersome. There were no better results. Later, by introducing transparent pricing, a shorter form, and more contact options, the company increased its leads. Just because you're better at selling on the phone doesn't mean every customer wants to talk on the phone.

Typically visitors want to know

• who to contact
  
• how to contact you (email, phone etc)
  
• when you will get back to them
  
• your business hours

The "contact us" page is a lifeline for many businesses.

Make sure your website visitors don't become frustrated before they reach out to you.