You have to target the right audience by selecting the language and countries. For example, you might wish to exclude all countries where English is not understood by a large percentage of the population.

Use square brackets "[...]" around your keywords. For example:

[Google]

[Google Adwords]

Your ad will only show when the search is for the exact keyword phrase that you have included within the brackets. The ad will not show for searches that include other keywords. In our example, this would be for searches such as "Google search," or "Google news"

Always test two or more ads simultaneously. This is what is known as an A/B split test. Through this you can find out which one produces the higher click through ratio and then you can replace the weaker performing ad with a new one. This process should be continued to get the highest click through ratio possible.

Make sure each ad produces a return-on-investment. For this you need to track on the conversion ratio. Google tracks the click through ratio of each ad but it doesn't track the conversion ratio. Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link.

Always include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without. Google will highlight the searched keywords in bold while displaying the ad. When people scan search results, they look for the keywords they have entered. Always searched keywords highlighted in bold helps to catch the user's attention.

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, get healthier, live happier, etc.

Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

Try to use power words or phrases that provoke emotion, enthusiasm and a response.

Free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

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If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

Try to prevent freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost. This may reduce your click through ratio, but that's OK. After all, you're not trying to target everyone, only potential customers. In most cases, freebie hunters will never become paying customers.

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
If you would like to discuss how we can help you at a time that is convenient for you please Click Here to schedule a call back. For even more information go to our website at webdesign.samrantech.com. What can we offer in Google Adwords?

1. Market research into your products/services
2. Develop excellent ads and keywords
3. Create a well planned and structured campaign
4. Deliver reports on the monthly performance

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For budget over £1000 our fee may vary between 15-20% of the monthly pay per click (PPC) advertising spend.

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