Database driven websites, sometimes called dynamic websites, can provide constantly updated and tailored pages for individual visitors. If you’ve ever used Amazon or eBay, you’ll have noticed that when you click-in the site knows who you are, and delivers messages and recommendations it thinks will appeal to you.

It’s cost-effective and simple to add the same functionality to your website, so you, too, can be interactive. When visitors search, the database records what they looked at, and remembers that for their next visit. At the same time, it can suggest alternatives if visitors can’t find just what they’re looking for. It can even drive mailing campaigns when, for example, detail on something they’ve enquired about changes.

Dynamic database-driven sites need not be more expensive than conventional static ones. And for larger sites with many similar pages, they can substantially reduce the overall cost of set-up as well as longer term maintenance.

Sometimes interactive websites generate poor search engine rankings. At Samran Web Design, our search engine optimisation expertise avoids this trap, and ensures good search engine performance.